Diego Merello

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:; readings :; readings
developer designer
Artificial Intelligence, concrete steps
When hype takes over, common sense comes knocking. Today, artificial intelligence is the ultimate hype—and for good reason. But what goals are we actually aiming to achieve by using it?
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teenagers chatting
The impact of new generations on UX
Are young people more accustomed to digital technology? Absolutely. But should we expect them to navigate it more expertly? Not necessarily. While it’s clear to everyone that these generations show a significantly higher tendency to shop online compared to the past, it’s worth reflecting on the impact this greater predisposition might have on the design of user experiences and the development of new digital products.
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coder working
Design Thinking and the creativity of the programmer
Let’s put an end to the stereotypical image of creatives and programmers once and for all. Creative (/cre·a·tì·vo/): Is he truly a chaotic thinker who generates ideas through trial and error? Programmer (/pro·gram·ma·tó·re/): Is he really a cold, methodical planner guided by mathematical precision? What's the real creativity?.
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girl designing
Apply Design Thinking? My daughter will explain it to you
Design Thinking has been a buzzword in recent years. But what really happens during a Design Thinking process? Who gets involved, and how much time and effort does it take? Is it only suitable for large-scale projects? To find out, I tested it with one of the most creative minds of our time: my daughter.
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user interface
The role of the Designer in the time of Enterprise platforms
We were amazed by the power of solid, structured solutions designed to address needs identified through large-scale analysis. The role of Design has evolved once again, as redesigning a product with such significant investments behind it is a delicate matter, extremely delicate
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designer laughing
Let's take it lightly. Design Thinking: is UX a Post-it?
Continuous Butt Exhibition, Write Big in a Small Square Task, and Dirty Wall Drama are just some of the challenges tackled during a Design Thinking session. But there’s no need to worry: the world of consultancy is crafting environments with glass-only walls, offering strolls with free selfies, and employing coordinators who are increasingly agile at bending over backward. The future of innovation looks bright.
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designer sketching
Gain experience to be able to design it
UX: do we really want to reduce this concept to the enjoyable use of a platform or the improvement of its performance? That’s certainly a good starting point, but the experience of those who use a digital platform cannot—and should not—rely solely on well-designed interfaces and seamless flows.
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design team
User Experience: the one they tell you and the real one
We set out to uncover the meaning behind those magical words and made them our own, integrating them into our working method: the BuonSenso Approach. In the daily challenges of our work, we engage with companies—their complexities, their histories, their constraints, their goals, and, above all, their people.
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method

01.Discovery

Interviews, collaborative Design Thinking, User Testing on existing products, Pain Points Meetings ... some of the tools of Discovery Phase. A dialogue with Business and Marketing departments focused on objectives, then workshops with Customer Care and IT department to explore needs and solutions provided daily to end users and identify potential technical action boundaries. Engaging with end users help me to redefine everything with a genuine user-driven approach.

Empathy is the key, dialogue and data analysis are the method.

02.Mapping

Interviews, Workshops, collaborative Design Thinking, User Testing on existing products, Pain Points Meetings ... these are some of the tools I love to use in this first Discovery Phase. Once a brief is received from the Business or Marketing department, I try to open a dialogue with Customer Care and the IT department. This helps me to explore the needs and solutions they provide daily to end users and identify potential technical action boundaries. Everything then starts again by engaging with end users, who help us redefine everything with realism and a genuine discovery-driven approach.

As if the project has always been there, just waiting to be uncovered.

03.Explore

Interviews, Workshops, collaborative Design Thinking, User Testing on existing products, Pain Points Meetings ... these are some of the tools I love to use in this first Discovery Phase. Once a brief is received from the Business or Marketing department, I try to open a dialogue with Customer Care and the IT department. This helps me to explore the needs and solutions they provide daily to end users and identify potential technical action boundaries. Everything then starts again by engaging with end users, who help us redefine everything with realism and a genuine discovery-driven approach.

Exploration needs pragmatism: focus is not detail, but distinctiveness.

04.Refine

Interviews, Workshops, collaborative Design Thinking, User Testing on existing products, Pain Points Meetings ... these are some of the tools I love to use in this first Discovery Phase. Once a brief is received from the Business or Marketing department, I try to open a dialogue with Customer Care and the IT department. This helps me to explore the needs and solutions they provide daily to end users and identify potential technical action boundaries. Everything then starts again by engaging with end users, who help us redefine everything with realism and a genuine discovery-driven approach.

UI and interaction Design: where the product begins to be familiar.

05.Iterate

Iterate
Interviews, Workshops, collaborative Design Thinking, User Testing on existing products, Pain Points Meetings ... these are some of the tools I love to use in this first Discovery Phase. Once a brief is received from the Business or Marketing department, I try to open a dialogue with Customer Care and the IT department. This helps me to explore the needs and solutions they provide daily to end users and identify potential technical action boundaries. Everything then starts again by engaging with end users, who help us redefine everything with realism and a genuine discovery-driven approach.

A digital product is born. But improvement is an everyday process.

And that's all folks!
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